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  • 1 year ago
Lily James stops by THR's TIFF suite at the 1 Hotel in Toronto to talk about producing her first feature film 'Swiped.' She touches on the story of Whitney Wolfe Herd, who launched the dating apps Tinder and Bumble, and explains how Herd revolutionized how people engage online, how men and women interact and ultimately how we date now.

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00:00I had no idea that this woman, Whitney, was a part of both of these apps at a moment in
00:05tech history where these apps were exploding, and really was a part of how we revolutionized
00:11how we engage online, how men and women interact, and how we date now, and so I was just completely
00:18sort of like, wow, who is this person?
00:25The first thing that happened with this movie was I was sent the script,
00:28and was bowled over by this woman, Whitney Wolf Heard, who our story is about, and her achievements,
00:37and who she is as a woman, and what she overcame, and then what she put out into the world as a direct
00:44response to her experiences felt so profound, and so I then came on board, and as things developed,
00:53it became clear really quickly that I also wanted to produce so that I could be really a part of the
01:00DNA of telling this story. I didn't know anything really about her story. I knew about obviously
01:07Tinder, the dating app, which is humongous, and I knew about Bumble, which is Whitney's app that she
01:12founded, but I had no idea that in the kind of that this woman, Whitney, was a part of both of these
01:19apps at a moment in tech history where these apps were exploding, and really was a part of how we
01:26revolutionized how we engage online, how men and women interact, and how we date now, and so I was
01:32just completely sort of like, wow, who is this person? And this story should be told. It's an
01:39important story. It's an inspiring story, and yeah, it's really kind of been very profound in my life,
01:47taking on this role. I was just so shook to my core that there was this really young woman in her
01:5420s, and this is pre-MeToo, you know, that when this whole event happened, the way in which she was
02:03treated online and in the media, and the narrative that was put out just was inexcusable and so upsetting,
02:13and but I guess what what's so wonderful and what we focus on in the film is like these brilliant,
02:21courageous, kind of once in a generation people, they take those experiences and make something
02:27good out of it, and creating Bumble, which she did, which is puts women in the driver's seat,
02:35and endeavoring to make the internet safer for women, so that the girls that come after don't
02:42have to hopefully experience what she and many women have been through in similar instances, so
02:49it's a really, it's really powerful. You guys show her really having a hard time after she was like
02:56pushed out of Tinder, but then she pretty quickly and miraculously like channels it, and I was like,
03:04okay, it's something for me to work on, like not wallowing when something happens, but like how
03:09good are you at like, like where do you fall on the spectrum of like, you know, being able to channel?
03:16I think, you know what's amazing as an actor is you're continually given these opportunities to
03:22channel experiences that you've had into your work, and it can be deeply cathartic. I also think we can
03:28give ourselves some grace. It's okay to have, you know, if something difficult happens to you in your life,
03:34challenging, you're allowed to, and you should, I think, you've got to let it move through,
03:39and you've got to lean into it, and then hopefully all these experiences are teaching us something
03:43about ourselves, and it's what we do with it that really matters, so there's definitely good lessons
03:48in there. Yeah, I'm on, I'm on a journey with that stuff. If you've had like even just like a crazy day,
03:55what do you reach for at the end of the day? Like is it candy? Is it an episode of Friends?
03:59Oh, I love Friends. I just, I just, I definitely watch Friends. I recently was watching it one
04:04Sunday rainy afternoon in London, just like last weekend. I love, I kind of, a creature of comfort
04:10in that like, if I can just climb into bed with a hot chocolate, or like, it often involves chocolate,
04:16and I like to feel kind of cozy, and, and for me, I like to get out of a city. If I'm having a tough
04:27time, I need to be, kind of see the horizon and be in nature and get a bit of perspective, clear your
04:32head. Talk to me about the, like creating this character, but she's also obviously a real person,
04:38but you're not playing exactly, you're not mimicking it by any means, but like where was that line,
04:42and even just like from her, like the accent? Well, no, you completely nailed it. I was trying
04:47to embody the essence of, of, of this character of Whitney and kind of do justice to her story,
04:54but bringing all of my own self to it and my own interpretation. But I did spend hours and hours
05:05watching her and I would watch, there's an amazing masterclass that she does, which is brilliant.
05:09I implore everyone to watch it because it's very inspiring. And I would sit in front of the TV,
05:13and I would stop and pause and I would like, and I would slow down YouTube clips, um, so that I could
05:19talk alongside her and mimic her hand gestures. And often it's, it's about a kind of a rhythm and a
05:26pace of speaking her from watching her. Something I was really picked up on is how fast her brain is
05:32going and how many thoughts she's having and how much impulse there is in her to kind of act and make
05:37a change. And so there's a kind of speed and an energy to the rhythm of how she speaks. And she
05:41doesn't, it keeps, she keeps, she speaks faster than I do. Um, so I was trying to capture things
05:47like that, which are clues about the human. I loved your chemistry with my Hala in this.
05:52And I also loved like, I feel like she got to have a lot of fun with her look, but as a producer,
05:57can you tell me anything about like what your conversations were about, like kind of what
06:01her character should be, the hairstyle, et cetera. Oh, my, my Hala like came up with that whole
06:06look. We had an amazing team. We had, um, the same hair and makeup team actually that I worked
06:12with on Pam and Tommy, who are just formidable Barry and David. And then we had our amazing,
06:17um, costume designer Beth and, and obviously alongside our director, Rachel, they kind of
06:22created each character. And I'm, I thought that was so cool. It was very, um, you wanted her to feel
06:28like kind of, uh, she had her band and a whole energy outside the tech bro space so that she
06:34brought that in with such life and kind of power. Um, I mean, but that time it was, it was when I
06:41first did my question fittings, I was like, wow, these skinny jeans, and this is not a good look for
06:46me. I'm going to really struggle with this fashion. And Beth, our designer did a great job at kind of
06:53making it feel so authentic and real, but also elevating it. So it felt kind of cinematic and
06:58um, cool. And it's an important, you know, cause that moment, it's in our, such our recent history,
07:04but how different it was with, with how fast tech has progressed and how fast things are moving even
07:09quicker now with AI. It's like, um, it was important to get a kind of very retro feel,
07:15even though it's our very recent.

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