00:00That's one of our hotel customers.
00:04Hi, my name is Sam and I'm the Managing Director of Business & Pleasure Co. here in Australia.
00:10So Business & Pleasure Co. started with one umbrella and that has grown to now well over 300 SKUs
00:14ranging from high-end commercial grade umbrellas to outdoor furniture, pool lounges and a range of soft goods and accessories.
00:21The American Express Velocity Business Card is a very important part of our everyday business.
00:27We manage our recurring expenses through the card as well as unplanned expenses that pop up.
00:33I think with any startup brand, initially you're trying to do a lot with not many resources
00:39and the ethos of Business & Pleasure Co. from day one has been to say yes to everything.
00:43One example of a time that we said yes to everything was when a well-known luxury designer brand approached
00:49us
00:49out of nowhere looking for some umbrellas to put in front of all of their coastal stores throughout the world.
00:54We turned around a shipment of branded umbrellas to numerous locations around the world within two weeks.
01:00Having access to our card and the payment terms allowed us to turn this around in a really short timeframe,
01:06getting it done at almost no's notice and allowed us to say yes to a completely unplanned opportunity.
01:13A big part of the growth of Business & Pleasure Co. being primarily a D2C brand has been its use
01:18of digital advertising
01:19and preparing our marketing funnel for the start of the season has been really important.
01:23When managing our recurring expenses such as our digital marketing spend and freight,
01:28having the American Express Velocity business cards up to 51 days to pay
01:32and flexible spending power allows us to manage these costs while focusing on growing our business.
01:37We'll see you next time.
01:37We'll see you next time.
01:41We'll see you next time.
01:43.
